Video music number 2 Kanye west

This particular interview was the most interesting for as it is what I am thinking of doing for my video although Kanye west took a different route to other rap/hip hop stars by using a animated version of the video some of the conventions used are still the same as always.

Jump cuts are used throughout the video to connote confusion in Kanye west's mind a number of medium shots of the women in very fast editing motion does create a sense of confusion for myself as the audience to this video. I think the feeling that Kanye west is creating for the video is to show that he is very lonely throughout the video there are wide angle and medium shots of Kanye west covered by bright animated signs  witch is very impressive and well done by the producer hype Williams.


Long shots and medium close-ups are still used to show Kanye west's hand motions that he uses throughout the video to show how upset and lonely he is and also connotes desperation the medium close ups also do show Kanye west dressed in  Flash/casual clothing which is a huge part of Kanye West's star persona. The performance of Kanye west and mise en scene is again a huge part of this lonely feeling that is connoted and expressed to the audience. A brilliant shot that i found was when there was a medium close-up of Kanye west smoking a cigarette this was very weird for me to see as i did not expect that from the artist and was very clever from Kanye west and indeed the music producer to create the lonely,edgy,confused sense of feeling and insecurity.




Although all this is going on Andrew Goodwin's theory is very much introduced within the video the male gaze theory that are popular within this specific genre is used when you stare at the female in the video from the eyes of Kanye west the camera zooms in and the women turns around and reveals her body by the use of a long shot cinematography and the bright dress is used to make the women stand out and is shown as a sexual object to the audience.


The editing throughout the video is very quick and there are more shots then an average music video the video is fairly hard to follow with so much going on and again connotes a sense of confusion Kanye west does brilliant by linking all aspects of media convention to create this lonely ,confused feeling that Kanye west is going through in this video this video expressed some of what Kanye west was going through with his current girlfriend at the time it was known that him and his partner were experiencing problems within their relationships so therefore it does fit in with Goodwin theory of music videos in a way showing the story of the artists life by a music video Overall this text is amplified because it is how he is seeing this woman who broke his heart and hurt him so bad us as an audience see what he is thinking throughout the video. As for narrative the issue does not get resolved and there is not a reparation stage or a new equilibrium