Thursday, 29 September 2011



I am thinking of doing my music video in the music Genre R,n,b what i have found in this particular song R Kelly and Usher- same girl is that the visuals do tend to match the lyrics right through the song for example when the artist R Kelly actually says tattoo on her ankle there is a shot of the tattoo on the ladies ankle this just does not happen once a part that does this is towards the end when the artist says I,m gonna show up too and you say him showing up as well as the other artist this happens throughout the video which does agree with theorist Andrew Goodwin and seems to be very popular in most RNB/HIPHOP videos. Another point that I came across when analysing this video was the male gaze this is when the camera is in the eyes of the male looking at the women attractive features I spotted this right away in this particular video and the editing and cinematography is very well used in the video to show this. The editing and camershots within the video links in greatly with Andrew Goodwins point.  Shot reverse shots are used within the video to connote the confusion in both of the artists face when they eventually realise that they have been seeing the same girl. Shot reverse shots are used widely throughout this video to again engage the audience and show the reaction in both of the artists face. Slow motion and panning shots are used i believe to show sexual fantasies for the women and indeed the men in this video. What caught most of my eye within this video was the mise en scene and in particular the costume within the video and immediately made me think of Andrew Goodwin theory that the star is trying to present an image to its audience throughout the video unlike other rnb/hip hop artists the two artists in this video are seen to have a rich lifestyle this is shown by wide angled shots you see the artists in flash designer clothes Basketball courts , driving in expensive cars and flying in private jets I believe this was used by the artists to show their star persona and in terms on the Andrew Goodwin theory I believe these images of wealth that again is copied from many Hip hop artists before them are to describe their own lives and to create a pleasure to the audiences watching these are some of the shots that I found that describe the mise and scene and star persona of these two stars. As for the narrative of the story it is pretty obvious to see us as the audience see that they are seeing the same girl the two artists try and plot a plan against this girl until there is a very unexpected twist at the end of the video where the the women they were both seeing turned out to be twins this threw me completely off guard and again bought in the Andrew Goodwin theory and would of created a pleasure for the audiences watching.











































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