I am thinking of doing my music video in the music Genre R,n,b what i have found in this particular song R Kelly and Usher- same girl is that the visuals do tend to match the lyrics right through the song for example when the artist R Kelly actually says tattoo on her ankle there is a shot of the tattoo on the ladies ankle this just does not happen once a part that does this is towards the end when the artist says I,m gonna show up too and you say him showing up as well as the other artist this happens throughout the video which does agree with theorist Andrew Goodwin and seems to be very popular in most RNB/HIPHOP videos. Another point that I came across when analysing this video was the male gaze this is when the camera is in the eyes of the male looking at the women attractive features I spotted this right away in this particular video and the editing and cinematography is very well used in the video to show this. The editing and camershots within the video links in greatly with Andrew Goodwins point.  Shot reverse shots are used within the video to connote the confusion in both of the artists face when they eventually realise that they have been seeing the same girl. Shot reverse shots are used widely throughout this video to again engage the audience and show the reaction in both of the artists face. Slow motion and panning shots are used i believe to show sexual fantasies for the women and indeed the men in this video. What caught most of my eye within this video was the mise en scene and in particular the costume within the video and immediately made me think of Andrew Goodwin theory that the star is trying to present an image to its audience throughout the video unlike other rnb/hip hop artists the two artists in this video are seen to have a rich lifestyle this is shown by wide angled shots you see the artists in flash designer clothes Basketball courts , driving in expensive cars and flying in private jets I believe this was used by the artists to show their star persona and in terms on the Andrew Goodwin theory I believe these images of wealth that again is copied from many Hip hop artists before them are to describe their own lives and to create a pleasure to the audiences watching these are some of the shots that I found that describe the mise and scene and star persona of these two stars. As for the narrative of the story it is pretty obvious to see us as the audience see that they are seeing the same girl the two artists try and plot a plan against this girl until there is a very unexpected twist at the end of the video where the the women they were both seeing turned out to be twins this threw me completely off guard and again bought in the Andrew Goodwin theory and would of created a pleasure for the audiences watching.

50 cent candy shop Analysis

1 The song was illustrative throughout with the lyrics matching the visuals of the song for example when 50 cent says I am the love doctor you see him in what appears to be in a patients room ,


 when he also says undressed quicker you say the female rip his vest off with a whip so there is a link between the lyrics and the visuals.










 The verses within the song normally is focused towards 50 cent whereas the chorus is nearly always focused on the females of the video I believe this is used to create a pleasure and to show the women as a sexual object to predominately a male audience.

Within the video there are plenty of wide angled shots of the women to show off there sexual attributes to the audience and create a pleasure.

I believe that mise en scene is used to create an image especially for 50 cent you see him dressed in fur coats big jacket jewellery flash cars which all connote power in wealth this could be shown by the star that this is what he has now and he wants to show it to anybody watching the video.

I think that this power has also made 50 cent out to be irresistible to women after girl after girl moments throughout the whole video.

Production digital technology/production

my knowledge of production technology develop i always have slightely struggled using digital ntechnology but in this task i have found that i have improved dramatically and i successfully editied my own video which i felt was a personal achievment my knowledge expanded especially within the editing sense of the excercise i found out that editing takes a large amount of your time and have considered that for my future task of making my own music video. I know definately agree with the use of blogging i feel that the website is very personal and it is very good how you can post all your planning and researching in an orderly manor i think blogging will be key for my cw task and also revision for my end of year exam i intend on using blogging the most i can.
i learnt in the production task that technology could go wrong at times .i.e the editing software at times was not working i will try and avoid this in my assessed courseworl by not leaving everything til the last minute and makse sure i use blogger to keep me organised to make sure that these occurances do not happen. I also learnt that production is a large part of the course so therefore i need to definately plan things because at times in this task we had to rush scenes and because of the disorganisation it could of been improved.

A technology skill that i will definately like to develop is the editing and use of camera all tho i did finish my editing of the busted video i did need help from other peers within the group throughout A2 i will want to improve so that i will need no assistance when editing a video in the future.

The shoot i felt went relitavely well considering the amount of time we had. We had a slight problem especially with the 180 degree rule we broke it during the shoot and realised on the last day of the shoot and we quickely had to rush to adjust the problem. Another problem i found was the final scene we literally finished it right before the deadline i felt this is an issue i believe that rushing does not lead to the best resukts so in my cw task im going to make sure that this does hot happens and that i finish in time to make adgustments and edit so that everything is in order that way the task is less stressfuk rather then stress and leave everything til the last minute thats why blogging is my main priority within this A2 year

Research and planning

The Planning task were all pretty useful because they all gave me an indicate on what I will need to do for my own piece of coursework. Personally I believe the storyboard is most useful I think that is the case because with the storyboard it keeps you organised and shows you ecactly how the shot should look like so therefore this gives you a template to work from. however i feel that the shot list is also a very important part for planning the shoot I.E our own shooting script showed what was needed to be done on the days we had available.

In this task i wish we planned the location and shots in more detail because when we actually had to shoot we had problems and the final piece seemed a little rush. i think a way we can imrpove this if we watched the original video in more detail and then have a day to do a practice shoot then review that then make adjustments and improvements for the actual day of shooting for this particular task we didnt had enough time but for my real a2 media piece i will plan my work in much more detail i.e such a genre for my music genre and look at the conventions , props and mise en scene that theyn use and seek guidance from them. i will also look at artists such as jay z and kanye west for example who choose a different route and do not stick to conventional music videos and seem to do more obscure videos i will evaluate these options and make a decision that will make my video as successful as possible. i think i will go down the amplified route rather then just copying ideas of other artists.

Schedule Plan

SHOTS


TIME

-Filming Charlie

TURSDAY

- Close up of the teacher walking

- Close up of teachers eyes

- Turning off light switch

- Writing on the board


THURSDAY

-Filming Matt

FRIDAY

-Filming other band member

FRIDAY

-Filming Animals

The plan i expect to do in a2 media is

analyse music videos linked with chosen genre
choose what type of video you are thinking of doing amplified reworked etc
choose song you will choose to video
find ideas consider different ideas that i could use
choose idea
find props characters,locations
write up risk assessment,shot list,story board.props and location
film cast
edit

Introduction

Since we started A2 media we have took part in two group exercises the first being a vocal exercise where we got into groups and had to perform a choice of song our group personally chose a total eclipse of the heart. we firstly had to video our selves singing it then use an editing programme to match our lib syncs to the original vocals of the song. Our 2nd exercise was slightly more complex where we were asked to remake the first 46 seconds of a busted video this was more useful for our actual coursework piece because we between us had to sort different props ,roles and ideas within a group

shot list

schedule plan

Schedule Plan

SHOTS	TIME
-Filming Charlie	TURSDAY
- Close up of the teacher walking - Close up of teachers eyes - Turning off light switch - Writing on the board	THURSDAY
-Filming Matt	FRIDAY
-Filming other band member	FRIDAY
-Filming Animals	FRIDAY

Health and safety risk assessment - lip sync exercise

Health and Safety Risk Assessment

Potential Danger	Potential Outcomes	Action to avoid potential risk
Tripping over tripod legs	Minor or serious injury	Be aware of tripod legs and positioning
Tripping in the dark	Minor or serious injury	Being vigilant and aware of where props (e.g table legs) are in low lit situations.
Projector light	Eyesight could be damaged	All group members should be aware of projector light and not look directly into the light.

Matt will be in charge of making sure everyone is aware of the dangers throughout the filming process.